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Healthy approach

We have found South Australia is an incredible incubator space – we have had so much support

Eloise Hall, Taboo

In Year 12 at high school, two young South Australians had a vision: to provide sanitary care for girls in developing countries. Today, less than five years later, the duo – Eloise Hall and Isobel Marshall – are founders of Taboo, a social enterprise selling its own-brand organic cotton pads and tampons, with all profits going to sanitary health projects in Sierra Leone and Uganda.

Originally available online only, Taboo products can now be found in stores across the country. “In the past three weeks we have established partnerships with OTR and National Pharmacies,” Hall says, “National Pharmacies are stocking our product in 22 stores in Adelaide, Victoria and NSW, and OTR in 122 stores around Adelaide, so a huge amount of growth.”

The business has also established partnerships with Vinnies and the NPY Women’s Council who work in rural communities to help Australian women in need.

We’ve had lots of mentor access and office space at ThincLab at Adelaide Uni, with facilities to use and like-minded people to bounce ideas off.

It’s a true South Australian success story, one that came from a mix of hard work, determination and the outstanding support for new start-ups in the state.

“FIXE interviewed us just as we launched so we got a lot of coverage through their weekly showcasing of local businesses.

“Because SA is quite small, when you talk to one person, they will know someone else who can help you out and so on. There is so much opportunity out there.”

Article credit: The Advertiser

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