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Wine Trails of Australia

Utilising our Design Australia Award winning ecosystem, including Website, mobile apps and social media platforms with a Blockchain development (In association with Criterium Solutions), and our national booking platform Together with the Australian designed and built TradeAI sales platform Goingtoplaces com can provide the single global wine sales and tourism platform for the entire national wine industry and incorporate benefits to the tourism industry Bringing together wine associations and other symbiotic organisations Increase awareness of the national experience and the range of activities available Promote the regions in line with their brand values.

The need identified is for a national platform which is consumer driven to increase both the demand and the premium paid for Australian wine and to increase the competitiveness of the Australian wine sector. Integrating the Australian tourism industry which domestically has continued to grow since the pandemic and will be the mainstay of the industry to follow. We will foster and encourage a prosperous Australian grape and wine community by investing in building markets, disseminating knowledge, ensuring adoption and ongoing platform research and development. The current block chain project we are partnered with making it possible to provide a national provenance and quality service as well as combat wine fraud. This will address the market need for a clear image of Australian wine, including access to producers and sales functions for the global market. We are delivering the benefits of a single platform for the Australian grape and wine sector in connecting with the global and domestic market. With our focus on delivering outstanding and nimble services to the Australian grape and wine community, operating on a sales economy to ensure that value is delivered. Using the award winning ecosystem we have built since 2016 the ease and effectiveness of delivering our solution is unparalleled in the marketplace. The project will deliver digital consumer facing infrastructure, targeting Wine Tourists that will inform, entice and disperse travelers across regions, ultimately increasing length of stay and depth of meaningful experience. Creating regional wine, food and tourism experiences including tours and itineraries

Agribusiness, Digital, Business Services
Limestone Coast
May 2021


06 January 2019
Development commenced
The initial Idea was first initiated and development began
01 May 2019
Design Australia Awards
Digital ecosystem received a Design Australia commendation in the Export category
05 October 2020
FOMENT 2020 Wine Tech Tourism accelerator
Accepted into the 2020 FOMENT program FOMENT offers intensive acceleration to innovative wine and tourism tech companies who are ready to scale up, and then connects them with businesses in the industry who are positioned to use their products and services. FOMENT is also designed to speed up tech adoption by wine and tourism businesses by connecting them with providers of tech solutions which can make them more competitive, profitable and more likely to reach new markets around the world.
18 May 2021
Wine Trails of Australia MVP platform
MVP Platform published
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