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Rebel Yell

Rebel Yell is more than just a marketing and branding service. We're a community of passionate and dedicated individuals who are committed to helping South Australian musicians, creatives and small businesses shine.

Our mission is simple: to provide affordable, accessible, and approachable publicity and marketing services to those who are working tirelessly to make their mark in the world.

But our story doesn't start with us. It starts with our founder, Isobella Caruso. A driven young woman with a heart of gold and over 15 years of experience in the arts and live entertainment industries, Isobella knew firsthand how difficult it can be for creatives to get the recognition and support they deserve. So when she found herself redundant from her full-time job in March 2020, she saw it as an opportunity to turn a difficult situation into something positive.

And that's exactly what she did.

Armed with her wealth of knowledge and experience, Isobella set out on a mission to create a company that could help other creatives and small business owners succeed. And thus, Rebel Yell was born.

In our first two years, we've already had the privilege of working with some of the best and brightest in South Australia. From talented musicians and producers to festivals, live events, and organisations, we've helped a wide range of clients share their stories and reach new audiences. Some of the brands we've worked with include Music SA, the South Australian Music Awards, Umbrella Festival, Adelaide Beer & BBQ Festival, Delinquente Wine Co, Carclew, and Adelaide's Cabaret Fringe Festival, just to name a few.

But our work isn't done yet.

We're currently spearheading the publicity campaign for the Garden of Unearthly Delights and have exciting plans to roll out campaigns for the New Shoots Festival on Kangaroo Island in 2023.

We know that with the right support and resources, we can do even more to help aspiring young creatives in the fields of marketing, publicity, social media, and content creation reach their full potential. That's where you come in.

As a company that is solely funded by our founder, we believe that bringing on investors or capital funds would provide us with the opportunity to expand our services and support even more talented individuals. So if you're looking for a business that is driven by passion and dedicated to making a difference, we invite you to join us on this journey and become a part of the Rebel Yell family.

Together, we can make a real difference in the lives of South Australian creatives.

Digital, Creative Industries, Business Services
Adelaide Metro
Isobella Caruso
February 2021


01 February 2021
Official launch of Rebel Yell


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Isobella Caruso
Managing Director
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